The first of its kind joven rosa.

Inspired by 12 generations of craftsmanship and over 200 years of generational knowledge, Celosa was conceived as the first-of-its-kind tequila.

Celosa is a 100% organic, ultra-premium joven rosa tequila rested in aromatic red wine barrels sourced from Napa Valley, CA. Produced in a single-estate distillery in Jalisco, Mexico, Celosa carries a soft rosé color with subtle berry notes, complimented with a smooth finish. Joven Rosa is a new type of tequila, with Celosa being the first brand to create and launch a product in this category.

In partnership with the Celosa team, we sought to create a cohesive identity and story for Celosa that not only honors its profound legacy but captures the essence of its smooth taste and exceptional quality. As part of this brand system, we designed the color palette and type system, along with a selection of bespoke icon illustrations showcasing their process and highlighting details of their handcrafted packaging.

The resulting identity featured stunning immersive and editorial layouts sharing a holistic voice across the brand experience, from the digital to the physical.

 

  • As part of Celosa's US launch, we were tasked with designing a holistic brand system along with an immersive digital and web experience and brand collateral that takes you through its process and legacy while positioning the brand as an ultra-luxury spirit pioneering a new category.

  • In partnership with the Celosa team, we sought to create a cohesive identity and story for Celosa that not only honors its profound legacy but captures the essence of its smooth taste and exceptional quality.

    As part of this brand system, we designed the color palette and type system, along with a selection of bespoke icon illustrations showcasing their process and highlighting details of their handcrafted packaging.

    • Brand Story & Messaging

    • Brand Identity System Design

    • Color Palette System

    • Typographic System

    • Brand Messaging Framework

    • Illustration System

    • Collateral Design

    • Bespoke Web Experience Design